RISE TO HEALTH COALITION
Branding
YEAR
2022
2022
YEAR
TOOLS USED
Adobe Suite (Ae, Ai, Id, Ps)
Figma
PPTx
Adobe Suite (Ae, Ai, Id, Ps)
Figma
PPTx
TOOLS USED
SERVICES
Art Direction
Branding (Guidelines, Identity, Strategy)
Motion Design
Stationery Design
Web Design
Art Direction
Branding (Guidelines, Identity, Strategy)
Motion Design
Stationery Design
Web Design
SERVICES
Coinciding with Rise to Health's foundation, I designed a forward-thinking and contemporary brand identity to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity represents the individuals and organizations that transform healthcare through coordinated and collective action and includes the coalition's wordmark, guidelines, web pages, and various stationery materials.
SUMMARY
SUMMARY
Coinciding with Rise to Health's foundation, I designed a forward-thinking and contemporary brand identity to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity represents the individuals and organizations that transform healthcare through coordinated and collective action and includes the coalition's wordmark, guidelines, web pages, and various stationery materials.
The wordmark design is bold, producing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name.
To assert a distinct brand, we avoided traditional colors and styles associated with healthcare, such as shades of turquoise and the litany of serif font families strewn across the industry. Placing emphasis on "daybreak orange" as a hero color and utilizing the sleek Satoshi and Open Sans font families provides an air of modernity among the ordinary.
