top of page

RISE TO HEALTH COALITION

Branding

YEAR

2022

2022

YEAR

TOOLS USED

Adobe Suite (Ae, Ai, Id, Ps)

Figma

PPTx

Adobe Suite (Ae, Ai, Id, Ps)

Figma

PPTx

TOOLS USED

SERVICES

Art Direction

Branding (Guidelines, Identity, Strategy)

Motion Design

Web Design

Art Direction

Branding (Guidelines, Identity, Strategy)

Motion Design

Web Design

SERVICES

Coinciding with Rise to Health's foundation, I designed a forward-thinking and contemporary brand identity to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity represents the individuals and organizations that transform healthcare through coordinated and collective action and includes the coalition's wordmark, guidelines, and various branded assets.

SUMMARY

SUMMARY

Coinciding with Rise to Health's foundation, I designed a forward-thinking and contemporary brand identity to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity represents the individuals and organizations that transform healthcare through coordinated and collective action and includes the coalition's wordmark, guidelines, and various branded assets.

The icon's design is unique, establishing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name in the form of 'steps' that flow upwards.​

​I wanted to avoid traditional colors and styles associated with healthcare, such as shades of turquoise and the litany of serif font families strewn across the industry. Placing emphasis on 'plum' and 'orange peel' as hero colors and utilizing the sleek Normalidad and Proxima Nova font families provides an air of modernity among the ordinary.

By taking advantage of Minion Variable Italic and 'mint' as an accent font and color, respectively, I reintroduced a touch of tradition to balance out the elements that may be too progressive entirely on their own.

The icon's design is unique, establishing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name in the form of 'steps' that flow upwards.​

​I wanted to avoid traditional colors and styles associated with healthcare, such as shades of turquoise and the litany of serif font families strewn across the industry. Placing emphasis on 'plum' and 'orange peel' as hero colors and utilizing the sleek Normalidad and Proxima Nova font families provides an air of modernity among the ordinary.

While the above brand identity was not the chosen solution, I believe it was the best option. Below are a couple of quick highlights from the selected identity. Please reach out for the official system the coalition decided to move forward with.

Next Case Study

SAVE THE MUSIC

Previous Case Study

GILDAN

bottom of page