RISE TO HEALTH COALITION
Branding
YEAR
2022
2022
YEAR
TOOLS USED
Adobe Suite (Ae, Ai, Id, Ps)
Figma
PPTx
Adobe Suite (Ae, Ai, Id, Ps)
Figma
PPTx
TOOLS USED
SERVICES
Art Direction
Branding (Guidelines, Identity, Strategy)
Motion Design
Stationery Design
Web Design
Art Direction
Branding (Guidelines, Identity, Strategy)
Motion Design
Stationery Design
Web Design
SERVICES
GOALS
Coinciding with the coalition's foundation, a forward-thinking and contemporary brand identity was required to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity includes the coalition's wordmark, guidelines, web pages, and various stationery materials.
Coinciding with the coalition's foundation, a forward-thinking and contemporary brand identity was required to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity includes the coalition's wordmark, guidelines, web pages, and various stationery materials.
GOALS
DESCRIPTION
A new national coalition for equity in health care, Rise to Health aims to transform the health care ecosystem where all people have the power, circumstances, and resources to achieve optimal health. Led by the American Medical Association, the Institute for Healthcare Improvement, and Race Forward, the coalition brings together individuals and organizations to transform healthcare through coordinated and collective action.
A new national coalition for equity in health care, Rise to Health aims to transform the health care ecosystem where all people have the power, circumstances, and resources to achieve optimal health. Led by the American Medical Association, the Institute for Healthcare Improvement, and Race Forward, the coalition brings together individuals and organizations to transform healthcare through coordinated and collective action.
DESCRIPTION
The wordmark design is bold, producing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name.
To assert a distinct brand, we avoided traditional colors and styles associated with healthcare, such as shades of turquoise and the litany of serif font families strewn across the industry. Placing emphasis on "daybreak orange" as a hero color and utilizing the sleek Satoshi and Open Sans font families provides an air of modernity among the ordinary.
