RISE TO HEALTH COALITION
Branding
RISE TO HEALTH
BRANDING
YEAR
2022
2022
YEAR
TOOLS USED
Adobe Suite (Ae, Ai, Id, Ps)
Figma
PPTx
Adobe Suite (Ae, Ai, Id, Ps)
Figma
PPTx
TOOLS USED
SERVICES
Art Direction
Branding
Motion Design
Web Design
Art Direction
Branding (Guidelines, Identity, Strategy)
Motion Design
Web Design
SERVICES
I designed a forward-thinking brand identity to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity represents the individuals and organizations transforming healthcare through coordinated and collective action.
SUMMARY
SUMMARY
I designed a forward-thinking brand identity to stand out from the tried and true, albeit overly professional, preexisting brands across the healthcare industry. The identity represents the individuals and organizations transforming healthcare through coordinated and collective action.
The icon's design is unique, establishing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name in the form of 'steps' that flow upwards.
Placing emphasis on Plum and Orange Peel as hero colors and utilizing the sleek Normalidad and Proxima Nova font families provides an air of modernity among the ordinary. By taking advantage of Minion Variable Italic and Mint as an accent font and color, respectively, I reintroduced a touch of tradition to balance out the elements that may be too progressive entirely on their own.
The icon's design is unique, establishing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name in the form of 'steps' that flow upwards.
Placing emphasis on 'plum' and 'orange peel' as hero colors and utilizing the sleek Normalidad and Proxima Nova font families provides an air of modernity among the ordinary.
By taking advantage of Minion Variable Italic and 'mint' as an accent font and color, respectively, I reintroduced a touch of tradition to balance out the elements that may be too progressive entirely on their own.
The icon's design is unique, establishing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name in the form of 'steps' that flow upwards.
Placing emphasis on 'plum' and 'orange peel' as hero colors and utilizing the sleek Normalidad and Proxima Nova font families provides an air of modernity among the ordinary.
