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RISE TO HEALTH COALITION

Branding

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RISE TO HEALTH

BRANDING

YEAR

2022

2022

YEAR

TOOLS USED

Adobe Suite (Ae, Ai, Id, Ps)

Figma

PPTx

Adobe Suite (Ae, Ai, Id, Ps)

Figma

PPTx

TOOLS USED

SERVICES

Art Direction

Branding

Motion Design

Web Design

Art Direction

Branding (Guidelines, Identity, Strategy)

Motion Design

Web Design

SERVICES

I designed a forward-thinking identity for Rise To Health Coalition that challenges traditional healthcare aesthetics and visually embodies a shared mission to advance more equitable, coordinated care.

SUMMARY

SUMMARY

I designed a forward-thinking identity for Rise To Health Coalition that challenges traditional healthcare aesthetics and visually embodies a shared mission to advance more equitable, coordinated care.

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The icon's design is unique, establishing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name in the form of 'steps' that flow upwards.​

Placing emphasis on Plum and Orange Peel as hero colors and utilizing the sleek Normalidad and Proxima Nova font families provides an air of modernity among the ordinary. By taking advantage of Minion Variable Italic and Mint as an accent font and color, respectively, I reintroduced a touch of tradition to balance out the elements that may be too progressive entirely on their own.

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The icon's design is unique, establishing a sense of inclusivity, with a subtle nod to the "rise" element of the coalition's name in the form of 'steps' that flow upwards.​

Placing emphasis on Plum and Orange Peel as hero colors and utilizing the sleek Normalidad and Proxima Nova font families provides an air of modernity among the ordinary. By taking advantage of Minion Variable Italic and Mint as an accent font and color, respectively, I reintroduced a touch of tradition to balance out the elements that may be too progressive entirely on their own.

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While the above brand identity was not the chosen solution, I believe it was the best option. Below are a couple of quick highlights from the selected identity. Please reach out for the official system the coalition decided to move forward with.

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