In the merchandising and apparel industry, Gildan is a household name. While the company's name may be mainstream, its positive impact on sustainability is more of an "IYKYK" than a commonly known fact. To flip the narrative, my team and I developed their campaign, Made With Respect.
We used projection and full-bleed imagery to highlight the five pillars of focus: circularity, environment, people, communities, and transparency. I created wordmarks and their rules, designed social and display ads and product packaging, and provided general art direction.
TOOLS USED Adobe Suite (Ae, Ai, Pr, Ps)