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GILDAN
Graphic Design
In the merchandising and apparel industry, Gildan is a household name. While the company's name may be mainstream, its positive impact on sustainability is more of an "IYKYK" than a commonly known fact. To flip the narrative, my team and I developed their campaign, Made With Respect.
We used projection and full-bleed imagery to highlight the five pillars of focus: circularity, environment, people, communities, and transparency. I created wordmarks and their rules, designed social and display ads and product packaging, and provided general art direction.
TOOLS USED Adobe Suite (Ae, Ai, Pr, Ps)
Display ads and social posts may have dominated the campaign's online presence by sheer volume, but creating an influential anthem video was just as integral.
Reach out for 6-, 15-, 30-, and 90-second videos.
Since the campaign strictly highlights Gildan's ESG program, adding iconography in the new lockup would minimize the message. To ensure no confusion, we designed a wordmark to emphasize "Made With Respect."
Used across all Gildan brands and their applicable taglines, the lockup created allows for plug-and-play ability.
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