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YEAR

2022

2022

YEAR

TOOLS USED

Adobe Suite (Ae, Ai, Id, Ps)

For my team’s work, Gildan was included on the Dow Jones Sustainability Index and the Corporate Knights’ Global 100 List, being the only apparel manufacturing company included on either list.

TOOLS USED

SERVICES

Advertising (Display Ads, Social Media, Strategy)

Art Direction

Branding (Guidelines, Identity, Strategy)

Packaging

Advertising (Display Ads, Social Media, Strategy)

Art Direction

Branding (Guidelines, Identity, Strategy)

Packaging

SERVICES

SUMMARY

I was tasked with leading the visual design of Gildan’s Made With Respect campaign, which focused on reintroducing the company’s positive impact on sustainability, taking back its market share of the impact and ethics conversation.

I was tasked with leading the visual design of Gildan’s Made With Respect campaign, which focused on reintroducing the company’s positive impact on sustainability, taking back its market share of the impact and ethics conversation.

SUMMARY

IMPACT

Adobe Suite (Ae, Ai, Id, Ps)

IMPACT

For my team’s work, Gildan was included on the Dow Jones Sustainability Index and the Corporate Knights’ Global 100 List, being the only apparel manufacturing company included on either list.

GILDAN

Branding

Display ads and social posts may have dominated the campaign's online presence by sheer volume, but creating an influential anthem video was just as integral.

Reach out for 6-, 15-, 30-, and 90-second versions of the video.

Since the campaign strictly highlights Gildan's ESG program, adding iconography in the new lockup would minimize the message. To ensure no confusion, we designed a wordmark to emphasize "Made With Respect." 

Used across all Gildan brands and their applicable taglines, the lockup created allows for plug-and-play ability.

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