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YEAR

2022

2022

YEAR

TOOLS USED

Adobe Suite (Ae, Ai, Id, Ps)

Following our work together, Gildan was included on the Dow Jones Sustainability Index (DJSI) and the Corporate Knights' Global 100 List for the second consecutive year, moving up its ranking from 79th to 60th. Gildan was the only apparel manufacturing company included on either list. 

TOOLS USED

SERVICES

Art Direction

Branding (Guidelines, Identity, Strategy)

Packaging

Online Advertising (Display Ads, Social Media, Strategy)

Art Direction

Branding (Guidelines, Identity, Strategy)

Packaging

Online Advertising (Display Ads, Social Media, Strategy)

SERVICES

GOALS

Lead the visual design of Gildan's Made With Respect campaign, shedding light on the corporation's ESG efforts across all of its brands by highlighting the five pillars of focus: circularity, environment, people, communities, and transparency.

Lead the visual design of Gildan's Made With Respect campaign, shedding light on the corporation's ESG efforts across all of its brands by highlighting the five pillars of focus: circularity, environment, people, communities, and transparency.

GOALS

DESCRIPTION

In the merchandising and apparel industry, Gildan is a household name. While the company's name may be mainstream, its positive impact on sustainability is more of an "IYKYK" than a commonly known fact. To flip the narrative, my team and I developed their campaign, Made With Respect, utilizing projection and full-bleed imagery.

In the merchandising and apparel industry, Gildan is a household name. While the company's name may be mainstream, its positive impact on sustainability is more of an "IYKYK" than a commonly known fact. To flip the narrative, my team and I developed their campaign, Made With Respect, to take back its market share of the impact and ethics conversation.

DESCRIPTION

IMPACT

Adobe Suite (Ae, Ai, Id, Ps)

IMPACT

Following our work together, Gildan was included on the Dow Jones Sustainability Index (DJSI) and the Corporate Knights' Global 100 List for the second consecutive year, moving up its ranking from 79th to 60th. Gildan was the only apparel manufacturing company included on either list. 

GILDAN

Branding

Display ads and social posts may have dominated the campaign's online presence by sheer volume, but creating an influential anthem video was just as integral.

Reach out for 6-, 15-, 30-, and 90-second versions of the video.

Since the campaign strictly highlights Gildan's ESG program, adding iconography in the new lockup would minimize the message. To ensure no confusion, we designed a wordmark to emphasize "Made With Respect." 

Used across all Gildan brands and their applicable taglines, the lockup created allows for plug-and-play ability.

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