GILDAN
Branding
GILDAN
BRANDING
YEAR
2022
2022
YEAR
TOOLS USED
Adobe Suite (Ae, Ai, Id, Ps)
For my team’s work, Gildan was included on the Dow Jones Sustainability Index and the Corporate Knights’ Global 100 List, being the only apparel manufacturing company included on either list.
TOOLS USED
SERVICES
Advertising
Art Direction
Branding
Packaging
Advertising (Display Ads, Social Media, Strategy)
Art Direction
Branding (Guidelines, Identity, Strategy)
Packaging
SERVICES
SUMMARY
I led the visual design of Gildan’s 'Made With Respect' campaign, focusing on reintroducing the company’s positive impact on sustainability and reclaiming its market share in the conversation about impact and ethics.
I led the visual design of Gildan’s 'Made With Respect' campaign, focusing on reintroducing the company’s positive impact on sustainability and reclaiming its market share in the conversation about impact and ethics.
SUMMARY
IMPACT
Adobe Suite (Ae, Ai, Id, Ps)
IMPACT
Gildan was included on the Dow Jones Sustainability Index and the Corporate Knights’ Global 100 List, the only apparel company included on either.
To ensure the campaign specifically highlights Gildan's ESG efforts, the wordmark designed emphasizes the tagline, "Made With Respect." Used across all Gildan brands and their respective topics, the lockup was created with the intention of being a plug-and-play asset.
