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SAVE THE MUSIC

Branding

YEAR

2022

2022

YEAR

TOOLS USED

Adobe Suite (Ae, Ai, Pr, Ps)

Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.

TOOLS USED

SERVICES

Art Direction

Branding (Guidelines, Identity, Strategy)

Content Generation

Art Direction

Branding (Guidelines, Identity, Strategy)

Content Generation

SERVICES

GOALS

Develop a new brand identity that communicates the joy and resilience that comes from making music, reflecting a focus on young creators in culturally rich communities (as best said by STM's executive director, Henry Donahue).

Develop a new brand identity that communicates the joy and resilience that comes from making music, reflecting a focus on young creators in culturally rich communities (as best said by STM's executive director, Henry Donahue).

GOALS

DESCRIPTION

2022 was a big year for the non-profit Save The Music (STM) as they celebrated their 25th year of service. To ring in the next 25, my team and I developed an updated brand identity, an engaging anthem video, and a clean set of social graphics to help pave the future of music education.

2022 was a big year for the non-profit Save The Music (STM) as they celebrated their 25th year of service. To ring in the next 25, my team and I were faced with developing an updated brand identity, an engaging anthem video, and a clean set of social graphics to help pave the future of music education.

DESCRIPTION

IMPACT

Adobe Suite (Ae, Ai, Pr, Ps)

Canva

IMPACT

Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.

By volume, social assets have taken the main stage during the latter half of STM's celebratory year. However, the most vital driver to the org was the anthem video, projected on various media across the nation, shared by celebrities, and viewed in Times Square.

With a strong identity currently in place, the updated 25th logo, color palette, and font selections aim to play off of the incumbent, adding a fresh air of modernity that will continue to resonate with the youth across America over the coming years.

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