SAVE THE MUSIC
Branding
SAVE THE MUSIC
BRANDING
YEAR
2022
2022
YEAR
TOOLS USED
Adobe Suite (Ae, Ai, Pr, Ps)
Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.
TOOLS USED
SERVICES
Art Direction
Branding
Content Generation
Art Direction
Branding (Guidelines, Identity, Strategy)
Content Generation
SERVICES
SUMMARY
To celebrate Save The Music's 25th anniversary, my team and I were faced with developing an updated brand identity, an engaging anthem video, and a clean set of social graphics to help pave the future of music education in culturally rich communities by communicating the joy and resilience as the result of making music.
To celebrate Save The Music's 25th anniversary, my team and I were faced with developing an updated brand identity, an engaging anthem video, and a clean set of social graphics to help pave the future of music education in culturally rich communities by communicating the joy and resilience as the result of making music.
SUMMARY
IMPACT
Adobe Suite (Ae, Ai, Pr, Ps)
Canva
IMPACT
Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.
With a strong identity currently in place, the updated 25th logo, color palette, and font selections aim to play off of the incumbent, adding a fresh air of modernity that will continue to resonate with the youth across America over the coming years.
