SAVE THE MUSIC
Branding
SAVE THE MUSIC
BRANDING
YEAR
2022
2022
YEAR
TOOLS USED
Adobe Suite (Ae, Ai, Pr, Ps)
Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.
TOOLS USED
SERVICES
Art Direction
Branding
Content Generation
Art Direction
Branding (Guidelines, Identity, Strategy)
Content Generation
SERVICES
SUMMARY
To celebrate Save The Music's 25th anniversary, I orchestrated the brand's refresh, overseeing identity redesign, anthem video production, and vibrant social visuals to amplify the spirit and impact of music education nationwide.
To celebrate Save The Music's 25th anniversary, I orchestrated the brand's refresh, overseeing identity redesign, anthem video production, and vibrant social visuals to amplify the spirit and impact of music education nationwide.
SUMMARY
IMPACT
Adobe Suite (Ae, Ai, Pr, Ps)
Canva
IMPACT
Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.
With a strong identity currently in place, the updated 25th logo, color palette, and font selections aim to play off the incumbent, adding a fresh air of modernity that will continue to resonate with the youth across America over the coming years.
By volume, social assets have taken the main stage during the latter half of STM's celebratory year. However, the most vital driver to the org was the anthem video, projected on various media across the nation, shared by celebrities, and viewed in Times Square.
