SAVE THE MUSIC
2022 was a big year for the non-profit Save The Music (STM) as they celebrated their 25th year of service. To ring in the next 25, my team and I devised an updated brand identity, an engaging anthem video, and a clean set of social graphics to help pave the future of music education. Our work received Gold at the 2023 Gail Awards for Online & Social.
TOOLS USED Adobe Suite (Ae, Ai, Ps), Canva
By volume, social assets have taken the main stage during the latter half of STM's celebratory year. However, the most vital driver to the org was the anthem video, projected on various media across the nation, shared by celebrities, and viewed in Times Square.
With a strong identity currently in place, the updated 25th logo, color palette, and font selections aim to play off of the incumbent.
Reach out for the brand ID, including usage rules and social/tonal guidance.
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