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SAVE THE MUSIC

Branding

YEAR

2022

2022

YEAR

TOOLS USED

Adobe Suite (Ae, Ai, Pr, Ps)

Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.

TOOLS USED

SERVICES

Art Direction

Branding (Guidelines, Identity, Strategy)

Content Generation

Art Direction

Branding (Guidelines, Identity, Strategy)

Content Generation

SERVICES

SUMMARY

To celebrate Save The Music's 25th anniversary, my team and I were faced with developing an updated brand identity, an engaging anthem video, and a clean set of social graphics to help pave the future of music education in culturally rich communities by communicating the joy and resilience as the result of making music.

To celebrate Save The Music's 25th anniversary, my team and I were faced with developing an updated brand identity, an engaging anthem video, and a clean set of social graphics to help pave the future of music education in culturally rich communities by communicating the joy and resilience as the result of making music.

SUMMARY

IMPACT

Adobe Suite (Ae, Ai, Pr, Ps)

Canva

IMPACT

Following the release of the 25th Anniversary branding, the org received advertising placement in NYC's Times Square and earned Gold at the 2023 Gail Awards for Online & Social.

By volume, social assets have taken the main stage during the latter half of STM's celebratory year. However, the most vital driver to the org was the anthem video, projected on various media across the nation, shared by celebrities, and viewed in Times Square.

With a strong identity currently in place, the updated 25th logo, color palette, and font selections aim to play off of the incumbent, adding a fresh air of modernity that will continue to resonate with the youth across America over the coming years.

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