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THE OVERLAP

Branding

YEAR

Adobe Suite (Ae, Ai, Pr, Ps)

Wix

2021

YEAR

TOOLS USED

Adobe Suite (Ae, Ai, Pr, Ps)

Wix

Adobe Suite (Ae, Ai, Pr, Ps)

Wix

TOOLS USED

SERVICES

Art Direction

Branding (Identity, Strategy)

Content (Interviews, Social Media, Strategy)

Web Design

Art Direction

Branding (Identity, Strategy)

Content (Interviews, Social Media, Strategy)

Web Design

SERVICES

GOALS

Create a cohesive brand identity and web design, develop the social media strategy, and conduct interviews that stand out as "genre-bending."

Create a cohesive brand identity and web design, develop the social media strategy, and conduct interviews that stand out as "genre-bending."

GOALS

DESCRIPTION

The COVID-19 pandemic created the chance to chase passion projects; when I saw an opportunity, I decided to run with it. A long-time-lover of all things music, I developed a platform for up-and-coming, international, and old-school artists who aren't receiving the recognition they truly deserve, for one reason or another.

The COVID-19 pandemic created the chance to chase passion projects; when I saw an opportunity, I decided to run with it. A long-time-lover of all things music, I developed a platform for up-and-coming, international, and old-school artists who aren't receiving the recognition they truly deserve, for one reason or another.

DESCRIPTION

Social media is the best introduction to the platform; however, the website design is easily engageable and visually appealing, created using a mix of Adobe Suite programs and Wix. 

The icon design represents overlapping interests that can not and should not be broken down into labels. It could be a flower, but it could also be soup dumplings, with its ambiguity mirroring the diverse passions of the platform.

I wanted to create something big, bright, and bold to stand out. The primary colors chosen are mid-to-high-level saturation, popping against the wide usage of a dark background. The same is true for font selection.

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