THE OVERLAP
Branding
The COVID-19 pandemic created the chance to chase passion projects; when I saw an opportunity, I decided to run with it. A long-time-lover of all things music, I developed a platform for up-and-coming, international, and old-school artists who aren't receiving the recognition they truly deserve, for one reason or another. I created the brand identity and web design, developed the social media strategy, and conducted interviews.
TOOLS USED Adobe Suite (Ae, Ai, Pr, Ps), Wix
For many, the COVID-19 pandemic provided an opportunity to chase passion projects, and for yours truly, I was no different. A long-time-lover of all things music, I developed a platform for up-and-coming, international, and old school artists who aren't receiving the recognition they truly deserve, for one reason or another. Included in the project, I was responsible for creating the brand identity, web design, social media strategy, and conducting interviews.
TOOLS USED Adobe Suite (Ae, Ai, Pr, Ps), Wix
Social media is the best introduction to the platform; however, the website design is easily engageable and visually appealing, created using a mix of Adobe Suite programs and Wix.
The icon design represents overlapping interests that can not and should not be broken down into labels. It could be a flower, but it could also be soup dumplings, with its ambiguity mirroring the diverse passions of the platform.
I wanted to create something big, bright, and bold to stand out. The primary colors chosen are mid-to-high-level saturation, popping against the wide usage of a dark background. The same is true for font selection.
