THE OVERLAP
Branding
YEAR
Adobe Suite (Ae, Ai, Pr, Ps)
Wix
2021
YEAR
TOOLS USED
Adobe Suite (Ae, Ai, Pr, Ps)
Wix
Adobe Suite (Ae, Ai, Pr, Ps)
Wix
TOOLS USED
SERVICES
Art Direction
Branding (Identity, Strategy)
Content (Interviews, Social Media, Strategy)
Web Design
Art Direction
Branding (Identity, Strategy)
Content (Interviews, Social Media, Strategy)
Web Design
SERVICES
SUMMARY
Taking advantage of the opportunity to chase passion projects the COVID-19 pandemic provided, I developed a platform for up-and-coming, international, and old-school artists who haven't received the recognition they truly deserve. Creating a cohesive brand identity and web design, developing the social media strategy and content, and conducting interviews with artists that stood out as "genre-bending" were just a few key responsibilities.
Taking advantage of the opportunity to chase passion projects the COVID-19 pandemic provided, I developed a platform for up-and-coming, international, and old-school artists who haven't received the recognition they truly deserve. Creating a cohesive brand identity and web design, developing the social media strategy and content, and conducting interviews with artists that stood out as "genre-bending" were just a few key responsibilities.
SUMMARY
Social media is the best introduction to the platform; however, the website design is easily engageable and visually appealing, created using a mix of Adobe Suite programs and Wix.
The icon design represents overlapping interests that can not and should not be broken down into labels. It could be a flower, but it could also be soup dumplings, with its ambiguity mirroring the diverse passions of the platform.
I wanted to create something big, bright, and bold to stand out. The primary colors chosen are mid-to-high-level saturation, popping against the wide usage of a dark background. The same is true for font selection.
