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KYND
Branding
KYND
BRANDING
YEAR
2024
2024
YEAR
TOOLS USED
Adobe Suite (Ai, Id, Ps)
TOOLS USED
SERVICES
Advertising
Art Direction
Brand Design
Packaging
Advertising
Art Direction
Brand Design
Packaging
SERVICES
SUMMARY
Faced with the challenge of designing a visual identity for a natural deodorant brand, I was responsible for developing a sleek ID that ensured consumers could easily recognize Kynd's positive impact on their bodies and their environment.
Faced with the challenge of designing a visual identity for a natural deodorant brand, I was responsible for developing a sleek ID that ensured consumers could easily recognize Kynd's positive impact on their bodies and their environment.
SUMMARY
Adobe Suite (Ai, Id, Ps)
The wordmark's design is sleek but simple, establishing a sense of quality while diminishing its physical footprint, one of the main goals I aimed to fulfill. The dots above the 'y' heighten the ease of pronunciation while acting as a key brand element. The dots reflect individual leaves and water droplets, representing the eco-friendly nature of Kynd products.
Color usage was minimized to reduce Kynd's carbon footprint by sticking with earth tones. The same is said about typography, electing for thin-stroked Helvetica Neue sans-serifs for nearly all copy.
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