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KYND

Branding

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KYND

BRANDING

YEAR

2024

2024

YEAR

TOOLS USED

Adobe Suite (Ai, Id, Ps)

TOOLS USED

SERVICES

Advertising

Art Direction

Brand Design

Packaging

Advertising

Art Direction

Brand Design

Packaging

SERVICES

SUMMARY

Faced with the challenge of designing a visual identity for a natural deodorant brand, I was responsible for developing a sleek ID that ensured consumers could easily recognize Kynd's positive impact on their bodies and their environment.

Faced with the challenge of designing a visual identity for a natural deodorant brand, I was responsible for developing a sleek ID that ensured consumers could easily recognize Kynd's positive impact on their bodies and their environment.

SUMMARY

Adobe Suite (Ai, Id, Ps)

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The wordmark's design is sleek but simple, establishing a sense of quality while diminishing its physical footprint, one of the main goals I aimed to fulfill.​ The dots above the 'y' heighten the ease of pronunciation while acting as a key brand element. The dots reflect individual leaves and water droplets, representing the eco-friendly nature of Kynd products.

Color usage was minimized to reduce Kynd's carbon footprint by sticking with earth tones. The same is said about typography, electing for thin-stroked Helvetica Neue sans-serifs for nearly all copy.

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