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MIDPENINSULA REGIONAL OPEN SPACE
Graphic Design
MIDPEN REGIONAL OPEN SPACE
In honor of its 50th anniversary, Midpenninsul Regional Open Space (Midpen), a district for preserving natural land and open space, had a lot of initiatives in 2022. To help the Bay Area organization reach its goals for its semicentennial year, I created several assets, including a series of display ads and a guide for visitors to recognize the various flora and fauna across the district.
TOOLS USED Adobe Suite (Ae, Ai, Indd, Ps), Canva
The Flora and Fauna Guide built out, selected, and currently used by Midpen was the best fit for the organization's tone, visual style, and viewers. However, there was a second guide option that was designed. To the right, you may find the alternate cover that was proposed. If desired, please reach out to view an extended version of the guide, including the information sections.
With 26 total preserves, there is a lot to see across the district. Even for experts, the range of different plants and species can be overwhelming. Don't fear, Midpen (and Marc!) is here. This extensive guide highlights park rangers' favorite flora, fauna, and places of interest to look out for when visiting the district. When by the Bay, hit me up for the guide to ensure you spot all those cooky critters.
With 26 total preserves, there is a lot to see across the district. Even for experts, the range of different plants and species can be overwhelming. Don't fear, Midpen (and Marc!) is here. This extensive guide highlights park rangers' favorite flora, fauna, and places of interest to look out for when visiting the district. When by the Bay, hit me up for the guide to ensure you spot all those cooky critters.
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