TONY BARRIE BAND
Branding
YEAR
2023
2023
YEAR
TOOLS USED
Adobe Illustrator and Photoshop
Adobe Illustrator and Photoshop
TOOLS USED
SERVICES
Art Direction
Logo Design
Merchandise Design
Art Direction
Logo Design
Merchandise Design
SERVICES
GOALS
Following the band's march into its 75th year, I was hired to redesign the group's logo. The aim was to pay homage to the group's history while providing a new identity that would be applicable regardless of the shape the band takes over its next 75.
Following the band's march into its 75th year, I was hired to redesign the group's logo. The aim was to pay homage to the group's history while providing a new identity that would be applicable regardless of the shape the band takes over its next 75.
GOALS
DESCRIPTION
Despite being around for nearly three-quarters of a century, the Boston-area marching band Tony Barrie Band has never updated its identity. By blending the group's initials into a treble clef, the band's identity remains fluid, allowing the group to transition between genres played and instruments used.
Despite being around for nearly three-quarters of a century, the Boston-area marching band Tony Barrie Band has never updated its identity. By blending the group's initials into a treble clef, the band's identity remains fluid, allowing the group to transition between genres played and instruments used.
DESCRIPTION